The unique designs were worn in numerous music videos, among others by Beyonce and Nicki Minaj. His training as an architect was particularly noticeable in his creations in the form of geometric lines and individual prints. In 2014, the designer presented his first own collection and combined high fashion with streetwear. The label’s focus is on the latest fashion, yet the brand is the source of various creative works and projects such as art, music and videos that contribute to the success of the entire company. Off-White was founded in 2013 and has since been managed by designer Virgil Abloh. Abloh was involved in the design of the merch and the stage sets. Shortly after his studies the young talent got to know Kanye West, meanwhile the two together with other artists on the new album of Jay-Z and Kanye “Watch the Throne”. Abloh has become popular in the media mainly due to the “The Ten” cooperation with Nike. The designer has not only created his own label, “Off-White”, but is also the creative director of the luxury brand Louis Vuitton. After graduating in civil engineering and architecture, the then 26-year-old devoted himself to fashion. The genius behind Off-White is more than just a fashion designer! Virgil Abloh is DJ, artist and designed furniture.
Since these looks are actually worn on the streets of the big fashion week metropolises, they are often the trigger for new trends and inspire new combinations. These images are then photographed in blogs, online and print magazines as currently worn street-style looks. During Fashion Week, people from the fashion industry, such as models, designers, bloggers and photographers, will be photographed between show dates. The success of the brand came with the Street-Style-Fashion-Week. The production is headquartered in Milan and takes up the “here and now” in an innovative and refined way. Off-White adapts to every season and is therefore rooted in the zeitgeist. Sporty silhouettes, graffiti prints, motifs and cuts from the 60s and 70s make up the creations of the young newcomer label and create an urban look. The company with the casual character focuses on high-quality natural materials and exquisite fabrics. Off-White is a kind of luxurious streetwear collection, which alludes to extreme contrasts and almost provokes. The exclusive fashion label was created by the American Virgil Abloh in 2012. 8.3 Fun facts about Off-White Streetwear with a new meaning
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