- #Real estate listing photography contract template how to
- #Real estate listing photography contract template pdf
What does this mean for your listing description? Simple. I challenge you to find any successful ad from the last 20 years that sold features instead of benefits. Every famous copywriter, from David Ogilvy to Joseph Sugarman, agreed. One of the first rules of copywriting is to sell benefits, not features. 7 Real Estate Listing Description Writing Tips From a Professional Writer 1. Buyer pays 2% flip tax-showings by appointment. Note how she hits all the apartment’s best features in a narrative format. Here’s an example from Jeanne Byer’s listing description. This should be a narrative description, not just a list of features, or god forbid, a bulleted list! Pitch Your Audience on the Home’s Best FeaturesĪfter your title, the next section of your listing description should be a two- to three-sentence pitch for the home’s best features. Here are some examples of great branding one-liners from Warburg agent Jeanne Byers from our example listing descriptions, below:
Taking the time to write a catchy, one-sentence “brand” for your listing will draw people in and help them see it as a home, not just pictures on the internet.
The first step to writing a great listing description is to “brand” your listing with a one-sentence title. ‘Brand’ Your Listing With a One-sentence Title
#Real estate listing photography contract template pdf
You can also download these steps as a PDF template. Here are my four steps for writing a listing description.
#Real estate listing photography contract template how to
Real Estate Listing Description Examples From Jeanne Byers of Warburg Realty How to Write Creative Real Estate Listing Descriptions: A Step-by-Step Guide How to Write Creative Listing Descriptions: A Step-by-Step Guideħ Listing Description Writing Tips From a Professional Writer
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